When Guccio Gucci opened his first store on Via Vigna Nuova in Florence, Italy, in 1921, little would he have imagined that his surname would become synonymous with sex appeal, hip-hoppers, and gender-fluid dressing, and amass 46 million followers on a 21st century social media platform called Instagram.Īdd to that, screenplay-worthy family feuds, a near-bankruptcy, reversals of fortune, and a dramatic murder - the latter having provided the story for Ridley Scott's upcoming "House of Gucci."
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